Privacy policy

At Aswadan, we respect your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, share and protect information when you visit aswadan.in, place an order, contact us, communicate with us through WhatsApp or other channels, or otherwise interact with Aswadan.

By using our website or providing your information to us, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Aswadan is an Indian food brand engaged in the sale and delivery of Desi Cow Ghee and related products.

Business: Aswadan Dairy
Location: Phulia, Nadia, West Bengal, India
Website: aswadan.in
Customer Support / WhatsApp: +91 8293412807

For privacy-related questions or requests, you may contact us through our website's Contact page or the customer-support number above.

2. Information We May Collect

Depending on how you interact with us, we may collect information including:

Information You Provide

  • Full name

  • Mobile number

  • Email address, if provided

  • Billing address

  • Shipping/delivery address

  • PIN code

  • Order details

  • Products and quantities purchased

  • Payment status and transaction-related information

  • Messages sent to customer support

  • WhatsApp communications

  • Complaints, feedback and reviews

  • Photographs or videos submitted in connection with damaged products, replacements or refund claims

  • Laboratory reports, invoices, videos and other documentation voluntarily submitted under our Quality Challenge or similar programmes

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Approximate/general location

  • Website pages visited

  • Products viewed

  • Items added to cart

  • Referral source

  • Date and time of visits

  • Interaction with website features

  • Cookies and similar identifiers

3. Why We Collect and Use Your Information

We may use personal information for purposes including:

  • Processing and confirming orders

  • Delivering purchased products

  • Verifying order information

  • Processing payments

  • Providing order updates

  • Sending tracking information

  • Communicating about delivery

  • Providing customer support

  • Handling refund or replacement requests

  • Handling damaged/leaking/wrong-product complaints

  • Preventing fraudulent transactions or false claims

  • Responding to customer enquiries

  • Improving our products, website and customer experience

  • Maintaining accounting, tax and transaction records

  • Complying with applicable legal or regulatory requirements

  • Measuring website and advertising performance

  • Showing relevant advertisements, where enabled and permitted

  • Sending promotional communication where you have consented or where otherwise permitted by applicable law

We aim to collect and use only information reasonably necessary for these purposes.

4. WhatsApp, SMS and Telephone Communication

When you provide a mobile number while placing an order, we may use that number for transactional communication relating to your order.

This may include:

  • Order confirmation

  • Payment confirmation

  • Dispatch information

  • WhatsApp tracking details

  • Delivery updates

  • Customer-support communication

  • Refund/replacement communication

  • Important order-related notifications

Our courier partner may also call the same number provided with your order in order to complete delivery or locate your address.

If you separately consent to promotional communication, we may also send information regarding Aswadan products, offers or updates.

Where applicable, you may request to stop receiving promotional communications. Transactional or legally necessary communication relating to an active order may still be sent.

5. Order and Delivery Information

To fulfil your order, information such as your:

  • Name

  • Delivery address

  • PIN code

  • Mobile number

  • Order details

may be shared with courier, logistics, fulfilment and shipping-service providers.

We share only information reasonably required for processing and delivering your shipment.

Courier companies process this information according to their own privacy and data-handling practices.

6. Payment Information

Payments may be processed through third-party payment gateways, banks, UPI providers or other authorised payment-service providers.

Depending on the payment method you choose, these service providers may collect information necessary to process your payment.

Aswadan does not generally need to directly store complete debit-card or credit-card numbers.

Payment providers may independently process your financial information according to their respective privacy policies, security practices and applicable law.

7. Shopify

Our online store is powered by Shopify.

Shopify provides the ecommerce infrastructure that allows us to display products, process orders and operate our online store.

When you browse or purchase from our Shopify-powered store, Shopify may process information such as:

  • Contact information

  • Shipping and billing details

  • Order information

  • Device and browser information

  • IP address

  • Website activity

  • Transaction-related information

  • Cookies and similar identifiers

Shopify may process such information as part of providing its services to Aswadan and according to Shopify's applicable privacy terms.

8. Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies.

Cookies are small data files stored on your device that help websites function and understand how visitors use them.

We may use different types of cookies, including:

Necessary Cookies

Required for functions such as:

  • Shopping cart

  • Checkout

  • Security

  • Site navigation

  • Remembering essential selections

Functional Cookies

Used to remember certain preferences and improve your browsing experience.

Analytics Cookies

Used to understand:

  • Website traffic

  • Popular pages

  • Customer journeys

  • Website performance

  • How visitors interact with our store

Advertising Cookies and Pixels

Where enabled, advertising tools may help us:

  • Measure advertising performance

  • Understand conversions

  • Create advertising audiences

  • Show more relevant advertising

Depending on our current store configuration, these services may include platforms such as Meta, Google or other advertising/analytics providers.

You may be able to manage optional cookies through our cookie/privacy controls or your browser settings.

Disabling certain cookies may affect some website functionality.

9. Advertising and Analytics

We may use third-party analytics and advertising services to understand how customers discover and interact with Aswadan.

These services may receive device, browser, cookie or website-interaction information where enabled and permitted.

We do not sell customer personal information for money.

However, certain information may be processed by analytics, advertising and ecommerce service providers to provide services to us, subject to their respective terms and applicable privacy laws.

10. Refund, Replacement and Damage-Claim Evidence

If you contact us regarding a damaged, leaking, missing, incorrect or otherwise problematic product, we may ask you to provide evidence such as:

  • Photographs

  • Unboxing video

  • Courier package

  • Shipping label

  • Product photographs

  • Order number

  • Batch details

  • Description of the problem

This information is used for purposes such as:

  • Verifying the claim

  • Preventing fraud

  • Resolving the complaint

  • Processing replacement/refund

  • Coordinating with the courier company where required

We will not normally publish customer-identifiable complaint photos or videos for promotional purposes without appropriate permission.

11. Independent Lab Test / Quality Challenge Information

Customers participating in an Aswadan Independent Lab Test or Quality Challenge may voluntarily provide information including:

  • Order details

  • Product batch information

  • Photographs

  • Testing videos

  • Laboratory invoices

  • Sample-submission documents

  • Laboratory reports

  • Customer contact information

We may use this information to:

  • Verify eligibility

  • Authenticate laboratory reports

  • Verify the product and batch

  • Contact the laboratory where necessary

  • Process reimbursement

  • Process any applicable reward

  • Investigate product-quality concerns

Submission of documents for verification does not automatically give Aswadan permission to publicly use identifiable customer content for advertising or promotional purposes.

If we wish to publicly use a customer's identifiable video, testimonial, photograph, testing journey or related material on our website or social-media channels, we may obtain appropriate permission where required.

Personal details that are unnecessary for publication, such as home address, phone number or payment information, should be removed or hidden where appropriate.

12. Reviews and Testimonials

If you voluntarily submit a product review, rating, testimonial, photograph or other feedback, some information associated with that submission may be displayed publicly on our website where you have provided it for publication.

We may moderate reviews to remove:

  • Personal contact information

  • Offensive content

  • Spam

  • Fraudulent submissions

  • Content unrelated to the product

We will not intentionally publish sensitive payment or address information as part of a customer review.

13. When We May Share Personal Information

We may share relevant personal information with trusted service providers where necessary to operate our business.

These may include:

  • Shopify

  • Payment gateways

  • Banks/payment processors

  • Courier and logistics partners

  • Order-management services

  • Customer-support providers

  • WhatsApp/business-messaging providers

  • Website-hosting and technology providers

  • Analytics providers

  • Advertising platforms

  • Fraud-prevention services

  • Professional advisers such as accountants or legal advisers, where necessary

We may also disclose information where required:

  • By applicable law

  • By a valid government or regulatory request

  • By a court or lawful authority

  • To investigate suspected fraud

  • To protect Aswadan, our customers or others from unlawful activity

We do not provide customer information to unrelated third parties merely for them to independently sell their products to you.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Processing orders

  • Customer support

  • Refund/replacement claims

  • Fraud prevention

  • Accounting

  • Tax records

  • Legal compliance

  • Dispute resolution

  • Business record keeping

Some transaction and business records may need to be retained for longer periods where required by applicable law.

When personal data is no longer reasonably required, we may delete, anonymise or securely dispose of it, subject to technical and legal requirements.

15. Data Security

We take reasonable technical, organisational and operational measures designed to protect customer information against:

  • Unauthorised access

  • Unauthorised disclosure

  • Loss

  • Misuse

  • Alteration

  • Fraudulent access

Our ecommerce, payment and other technology providers may also maintain their own security measures.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions when sharing personal information online.

16. Your Privacy Choices and Requests

Subject to applicable law and the circumstances of your request, you may contact us to request matters such as:

  • Information about personal data we hold about you

  • Correction of inaccurate information

  • Updating incomplete information

  • Deletion of information that is no longer required, where legally permitted

  • Withdrawal of consent where processing is based on consent

  • Stopping promotional communications

  • Raising a privacy-related grievance or concern

Certain information may need to be retained even after a deletion request where required for:

  • Legal compliance

  • Tax/accounting obligations

  • Fraud prevention

  • Transaction records

  • Dispute resolution

  • Establishment or defence of legal claims

We may need to reasonably verify your identity before acting on certain privacy requests.

Withdrawal of consent does not necessarily affect processing already lawfully undertaken before withdrawal.

17. Children's Privacy

Our website and products are primarily intended for adult customers capable of entering into a purchase transaction.

Persons under 18 years of age should use the website or place an order only with appropriate involvement of a parent or legal guardian.

We do not knowingly seek to collect children's personal information for unnecessary marketing purposes.

If a parent or guardian believes that a child has provided personal information to us improperly, they may contact us.

18. International / Cross-Border Processing

Some of our technology, ecommerce, analytics, payment or service providers may operate infrastructure in India or other countries.

As a result, certain information may be processed or stored outside the customer's state or country, subject to applicable laws and service-provider safeguards.

Where applicable law places restrictions or requirements on such processing or transfers, we will seek to comply with those requirements.

19. Third-Party Websites and Services

Our website may contain links to third-party websites or services, such as:

  • Courier tracking services

  • Payment providers

  • Social-media platforms

  • Other external services

Once you leave Aswadan's website, the privacy practices of the third-party service will apply.

Aswadan is not responsible for the privacy practices of independent third-party websites.

We encourage customers to review their privacy policies when appropriate.

20. Legal Compliance

Aswadan seeks to handle personal information in accordance with applicable Indian laws and regulations.

India's data-protection framework, including the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025, is being brought into force in phases.

We may update our privacy practices and this Privacy Policy as additional provisions become applicable to our business.

Nothing in this Privacy Policy is intended to reduce or restrict any mandatory privacy or consumer right available under applicable law.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to:

  • Changes in our website

  • New business services

  • Changes in service providers

  • Changes in technology

  • Legal or regulatory developments

  • Changes in our data-processing practices

The latest version will be published on this page with an updated Last Updated date.

We encourage customers to review this page periodically.

22. Contact Us / Privacy Grievance

If you have a question, request or concern regarding your personal information or this Privacy Policy, please contact:

Aswadan Dairy
Phulia, Nadia, West Bengal, India
Website: aswadan.in
WhatsApp / Customer Support: +91 8293412807

You may also contact us through the Contact Us page available on our website.

Please mention “Privacy Request” in your message so that we can identify and handle the request appropriately.